Jazzmine Cheah

“I used to be insecure but after completing the programme, I feel empowered and ready to achieve my goals. I know what I want in life and I have faith. And I feel assured and supported by my mentor and fellow graduates who are always there for me.”

Jazzmine Cheah is the Founder and Principal Trainer of Image At Work, a company that provides soft skills training aimed at helping corporate executives, professionals, marketing and retail personnel to achieve successful projection of professional branding and image. Her forte is in aligning the Personal Brand of an individual with the Corporate Image and Identity to impact the corporation’s brand presence. She enhances her client’s corporate branding by empowering their employees with the right professional image, business etiquette and communication skills.

An excellence-award-achiever in cosmetics training and educationalist for the past 12 years, Jazzmine has an extensive experience in retail sales and marketing, customer service excellence and brand management. Her past working experience includes training beauty consultants, makeup artists and conducting public workshops for brands like Laura Mercier, MAC, Clarins and Shu Uemura in Singapore.

Professionally trained by Billy Kueek International, Singapore, she is one of the pioneers to be certified with Applied NLP in Image Consulting (ABNLP). She is known for her experiential-based training to influence a person’s emotional intelligence at the psychological level to boast self-confidence, professionalism enhancement to gain credibility at the workplace, social and business settings. Combined with her unique training style, she is sought after in programmes like branding through mastery of inner essence and outer image.

An ardent speaker naturally, she has done corporate image trainings and speaking engagements for corporations like Ernst & Young, Maybank, Standard Chartered Bank, HSBC, VISTAGE Group, NAZA World, IKEA, AIA Berhad, Panpages Berhad, Metrojaya Group, Parkson Group, Beverly Wilshire Medical Center, SUNWAY University, SEGI University, BERJAYA University and more. She was an invitational speaker for Mary Kay’s 2014 Career Conference to 1000 beauty consultants.