Business Development Director
Serena is a keen advocate for branding and people development. Having held senior management positions in sales, marketing, business development and human resource management, she is an all-rounder who supports the design and development of various training tools and materials at AIM, while engaging with existing and aspiring image consultants to support their requests for more information about AIM’s courses and resources.
Prior to joining the Academy, Serena was General Manager for leading fashion, beauty and lifestyle publications at Singapore Press Holdings’ Magazines unit, responsible for the publishing and marketing of popular titles such as Her World, Shape, Simply Her, Men’s Health, Nuyou and Icon. Over the past five years, she has pursued advancements in training and development, and attained a Diploma in Adult and Continuing Education (DACE) with high distinctions. Through the lens of a professionally certified curriculum developer, Serena has been able to lend greater support to the training design and development efforts at AIM. In 2013, she became a Business Director of Imageworks, actively promoting the importance of professional image and etiquette training to corporate clients in Singapore and across Asia.