For more than a decade, Sherrin’s first profession as a cabin crew with Singapore Airlines elevated her cultural awareness and developed poise, confidence, grace, and sophistication. She has a knack for adapting to new people, new places, and new situations. Not surprisingly, she was handpicked to represent “Singapore Girl” in SIA events during her flying years.

Her next job brought her to Shanghai, China’s largest and most cosmopolitan city, where she developed a close partnership with the Shanghai Expatriate Association, a non-profit organisation. This role led to becoming a marketing and events specialist within the thriving expatriate community. Despite a brief stint in Shanghai, Sherrin expanded her network of international contacts.

Sherrin earned her Bachelor of Science degree in marketing in 2009 and obtained national certification in training design, facilitation, and assessment skills. Her additional credentials include certifications from the Academy of Image Mastery and Neuro-Linguistic Programming Coaching – all of which have developed professional training and consulting skills.

Sherrin’s foray into image consulting is a natural progression from her versatility and varied backgrounds. Thankfully, setting up her venture did not require massive investment in a brick-and-mortar space. When deciding on image consultant’s certification courses, Sherrin wanted to “learn for the best and achieve first-class results. AIM was her choice because of credentials and industry reputation.”

Sherrin’s corporate clients grew progressively, and she is known to be an energetic, charismatic, and engaging facilitator who can think on her feet and anticipate issues. Indeed, her facilitation skills have inspired many professionals in both public and private sectors to bolster their brand values.

As Vice-President of Events at the Association of Image Consultants International (Singapore Chapter), Sherrin stays abreast of leadership and personal branding trends.